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    Exam 39: Setting the Right Price
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    Reducing the Services That Come with the Basic Product Is
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Reducing the Services That Come with the Basic Product Is

Question 127

Question 127

Multiple Choice

Reducing the services that come with the basic product is called:


A) Demarketing.
B) Contraction.
C) two-part pricing.
D) retroactive pricing.
E) Unbundling.

Correct Answer:

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