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    Management Information Systems Study Set 2
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    Exam 7: Enterprise Infrastructure, Metrics, and Business Continuity Planning
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    If You Were to Determine the Number of People Who
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If You Were to Determine the Number of People Who

Question 8

Question 8

Multiple Choice

If you were to determine the number of people who bought some item from your Web site and compare this to the number of visitors, what metric would you measure?


A) Hits
B) CPM
C) Buyer ratio
D) Conversion rate

Correct Answer:

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