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  3. Study Set
    Management Information Systems Study Set 2
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    Exam 7: Enterprise Infrastructure, Metrics, and Business Continuity Planning
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    If You Were to Determine the Number of Visitors to Your
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If You Were to Determine the Number of Visitors to Your

Question 6

Question 6

Multiple Choice

If you were to determine the number of visitors to your Web site who clicked on an advertisement you placed on your page, what metric would you measure?


A) Conversion rate
B) Click-through
C) Ad exposures
D) Cost-per-thousand

Correct Answer:

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