Multiple Choice
Which of the following is NOT an example of measurement?
A) A researcher measuring the amount of beverage people consume with their meals.
B) A researcher classifying people who enter a store based on their gender (male or female) .
C) A researcher collecting demographic information of online shoppers visiting a particular web site.
D) A researcher collecting qualitative information about shoppers visiting a retail store.
E) A researcher observing a focus group discussion from behind a one-way mirror.
Correct Answer:
Verified
Correct Answer:
Verified
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Q24: A scale should have all of the
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