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If a Researcher Wants to Force Respondents to Make Explicit

Question 20

Multiple Choice

If a researcher wants to force respondents to make explicit trade-offs among several attributes or features, the most appropriate scale for this purpose is a:


A) graphic rating scale.
B) constant sum scale.
C) likert scale.
D) smiling face descriptor scale.
E) rank-order scale.

Correct Answer:

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