A Respondent Can Communicate Her Intensity of Like / Dislike

Multiple Choice

A respondent can communicate her intensity of like / dislike for a product by circling an appropriate number from the response options that go from 1 to 7 (where 1 is "Strongly disagree" and 7 is for "Strongly agree") . These numbers (1 to 7) are commonly referred to as:

A) construct points.
B) scale portions.
C) scale points.
D) scale ordinals.
E) scale ratios.