Multiple Choice
What type of a scale asks the respondent to state his / her agreement or disagreement with a series of statements about a specific brand in terms of a five-point scale ranging from strongly agree to strongly disagree?
A) Likert scale
B) Semantic differential scale
C) Paired-comparison scale
D) Constant sum scale
E) Numerical scale
Correct Answer:
Verified
Correct Answer:
Verified
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