Multiple Choice
A researcher is interested in finding out people's perception of their prices relative to those at Target. Given this objective, the researcher should use a:
A) graphic rating scale.
B) noncomparative rating scale.
C) comparative rating scale.
D) nominal scale.
E) hybrid scale.
Correct Answer:
Verified
Correct Answer:
Verified
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Q32: Which of the following statements is true
Q33: Rank-order rating scales:<br>A)use a scale point format
Q35: Random error produces inconsistency in scale measurements
Q35: For interval scales, it is not possible
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