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    Essentials of Marketing Research Study Set 4
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    Exam 4: Exploratory and Observational Research Designs and Data Collection Approaches
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    If One Is Short of Time, One Should Opt for Quantitative
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If One Is Short of Time, One Should Opt for Quantitative

Question 23

Question 23

True/False

If one is short of time, one should opt for quantitative research as it can generally be completed in a shorter time period compared to qualitative research.

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