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    Essentials of Marketing Research Study Set 4
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    Exam 4: Exploratory and Observational Research Designs and Data Collection Approaches
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    If a Researcher Wants to Know Why an Individual Purchased
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If a Researcher Wants to Know Why an Individual Purchased

Question 19

Question 19

True/False

If a researcher wants to know why an individual purchased one brand over the other brands, observation techniques alone will provide the answer.

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