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    Essentials of Marketing Research Study Set 4
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    Exam 4: Exploratory and Observational Research Designs and Data Collection Approaches
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    ZMET Is a Projective Hypothesis That as Part of Its
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ZMET Is a Projective Hypothesis That as Part of Its

Question 17

Question 17

True/False

ZMET is a projective hypothesis that as part of its visual research technique requires the participant to construct a "mini-movie" that string together the images they have been discussing and describes how they feel about the topic of interest.

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