Multiple Choice
Vintage Corp, a leather company, manufactures high-quality handbags for women.All its bags carry a prominent logo of the company and consumers associate this logo with excellent quality.Despite their high price, Vintage handbags are extremely popular.Which of the following factors is influencing the quick diffusion of these handbags?
A) Complexity
B) Relative advantage
C) Trialability
D) Compatibility
E) Observability
Correct Answer:
Verified
Correct Answer:
Verified
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