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A Visitor to an Ice Cream Parlour Is Interested in the Choco-Sundae

Question 61

Multiple Choice

A visitor to an ice cream parlour is interested in the choco-sundae that the parlour specializes in, which contains nuts and honey procured from the best suppliers in town.However, the visitor does not like nuts in ice cream and decides to try another ice cream.With reference to the roles in a buying centre, the visitor can be considered the:


A) gatekeeper.
B) buyer.
C) user.
D) initiator.
E) influencer.

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