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    Marketing Study Set 3
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    Exam 5: Business-To-Business Marketing
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    In the Context of a Buying Centre, the Role Played
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In the Context of a Buying Centre, the Role Played

Question 18

Question 18

Multiple Choice

In the context of a buying centre, the role played by Wright in the buying process is similar to that of a(n) :


A) decider.
B) influencer.
C) user.
D) gatekeeper.
E) buyer.

Correct Answer:

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