A Flow Chart Representing Business-To-Business Buying Situations

Multiple Choice

A flow chart representing business-to-business buying situations


-A business-to-business purchase made by Smithsons, where Smithsons has purchased a similar product in the past but has now decided on a price change, is referred to as a(n) :

A) straight rebuy.
B) autocratic buy.
C) new buy.
D) consensus rebuy.
E) modified rebuy.