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Ochre IncHad Marked Its Refrigerators at $729

Question 102

Multiple Choice

Ochre Inc.had marked its refrigerators at $729.94 as the original price.This was close to the standard price for refrigerators of the same quality in the market.Later, the price is brought down to $650.99.A customer compares Ochre's marked-down price with the original price and perceives an increased value.This is an example of:


A) everyday low pricing.
B) external reference price.
C) high/low pricing.
D) market penetration pricing.
E) price skimming.

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