Multiple Choice
Jim was asked to determine the ROI for a particular advertising effort.To do so,he needs to know
A) the internal rate of return and the projected expenditure level.
B) the total number of units sold and the total cost of sales.
C) sales revenue and advertising cost.
D) gross margin and advertising cost.
E) the advertising cost and the total communications expenditures.
Correct Answer:
Verified
Correct Answer:
Verified
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