In the Movie Field of Dreams,one of the Memorable Phrases

Multiple Choice

In the movie Field of Dreams,one of the memorable phrases is,"If you build it,he will come." The AIDA model would suggest that after marketers "build" a product or service and create awareness among consumers,they need to

A) determine the level of desire needed to sustain action.
B) promote sufficiently to gain global attention.
C) create interest among consumers, persuading them to investigate further.
D) offer discounts to increase purchase intentions.
E) take steps to encourage immediate purchase.