Brad Always Buys and Uses Nike Brand Golf Balls

Multiple Choice

Brad always buys and uses Nike brand golf balls.If he finds a Titleist or Callaway ball in the rough,he gives it away.Brand loyal golfers like Brad allow Nike to charge a higher price and not lose many sales.By building a strong brand,Nike has effectively:

A) increased the income effect for its products.
B) increased the cross-price elasticity for its products.
C) reduced the competitive parity point for its products.
D) shifted the golf ball market from a monopoly to pure competition.
E) reduced the price elasticity of demand for its products.