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    Exam 9: Segmentation, Targeting, and Positioning
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    Giant Food Stores in Suburban Washington, DC, Adjusts Its Ethnic
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Giant Food Stores in Suburban Washington, DC, Adjusts Its Ethnic

Question 4

Question 4

True/False

Giant Food Stores in suburban Washington, DC, adjusts its ethnic food aisle offerings based on the ethnic groups living near each store. Giant Foods is using geodemographic segmentation.

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