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Beer Marketers Know That High School Educated,working-Class Males from the Ages

Question 154

Multiple Choice

Beer marketers know that high school educated,working-class males from the ages of 25 to 40 make up an attractive market for their products.This is a __________ segment of the beer market.


A) demographic
B) psychographic
C) behavioral
D) benefits
E) geographic

Correct Answer:

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