Multiple Choice
Marketers like Benetton want their ads to appeal to one's self-concept,suggesting to consumers
A) "Trendy products for the masses."
B) "I'm like them,so I should buy their products."
C) "I will never be rich,but I can dress like I am."
D) "Be Peace."
E) "All is fair in love,marketing,and war."
Correct Answer:

Verified
Correct Answer:
Verified
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