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    Marketing Study Set 8
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    Exam 9: Segmentation,Targeting,and Positioning
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    Marketers Often Create a Special Marketing Mix for Loyalty Segments
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Marketers Often Create a Special Marketing Mix for Loyalty Segments

Question 23

Question 23

Multiple Choice

Marketers often create a special marketing mix for loyalty segments because these segments are


A) too large to service with ordinary targeting.
B) difficult to identify.
C) costly to acquire.
D) usually quite profitable.
E) all of these

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