"Why Create a Perceptual Map?" Asked David

Multiple Choice

"Why create a perceptual map?" asked David.Andreas,the senior marketing manager,gave him four reasons.Which of the following is NOT a valid reason?

A) "It's a quick way for senior managers to see not only our product but each of our competitors,all at once."
B) "It's a way to demonstrate the dimensions that our customers think are important."
C) "It shows where we aren't-and where our competitors aren't-in our customers' and prospects' minds."
D) "It's a way to show the position of the company in ten years."
E) "We can easily show where we are positioned and how large the market is."