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Which of the Following Segmentation Methods Is Being Used When

Question 21

Multiple Choice

Which of the following segmentation methods is being used when M&Ms offers special wedding-themed packaging for customized M&Ms (imprinted with the names of the bride and groom) ?


A) Occasion segmentation
B) Geographic segmentation
C) Lifestyle segmentation
D) Benefit segmentation
E) Loyalty segmentation

Correct Answer:

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