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    Marketing Study Set 7
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    Exam 8: Segmentation, Targeting, and Positioning
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    (P255,Chapter Case Study)Coca-Cola Launched Coke Zero to Avoid Cannibalizing Current
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(P255,Chapter Case Study)Coca-Cola Launched Coke Zero to Avoid Cannibalizing Current

Question 48

Question 48

True/False

(p.255,Chapter case study)Coca-Cola launched Coke Zero to avoid cannibalizing current sales and to attract new customers in a segment they might not get with Diet Coke.

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