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    Marketing Study Set 7
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    Exam 8: Segmentation, Targeting, and Positioning
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    NASCAR Redirected Its Marketing Efforts When a Survey Indicated That
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NASCAR Redirected Its Marketing Efforts When a Survey Indicated That

Question 97

Question 97

True/False

NASCAR redirected its marketing efforts when a survey indicated that almost fifty percent of its fans were female.This is an example of psychographic segmentation.

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