Marco Was Assigned to Help Create a Positioning Strategy for the Manufacturing

Multiple Choice

Marco was assigned to help create a positioning strategy for the manufacturing firm where he works by working on the salient attributes.He should consider:

A) the features the engineers feel are most important.
B) the ways the sales representatives have been positioning the firm's products.
C) the characteristics that helped his firm win a state-wide award for excellence in manufacturing.
D) what the target market would consider the most important features.
E) the safety record of the firm and its products.