Multiple Choice
NASCAR redirected its marketing efforts when a survey indicated that almost fifty percent of race fans were female.This is an example of ______________ segmentation.
A) geographic
B) psychographic
C) demographic
D) benefits
E) behavioral
Correct Answer:

Verified
Correct Answer:
Verified
Q9: When Mr.How,a Pennsylvania-based discount lumber and hardware
Q31: Firms use a differentiated targeting strategy because<br>A)
Q36: China Mobile has identified segments for its
Q47: College students can be a less _
Q49: Which of the segmentation attractiveness criteria is
Q70: For products like pencils and paper clips,
Q81: Assume you are the marketing consultant for
Q84: The Value and Lifestyle Survey (VALS)conducted by
Q93: In a perceptual map of two dimensions,
Q147: When evaluating the attractiveness of the segment,if