Essay
Assume you are the marketing consultant for your university.Your university wants to focus their marketing effort on recruiting new students.You have a choice of segmenting the undergraduate student market on either a demographic or benefit basis.What is the difference between the two? Which would you recommend,and why?
Correct Answer:
Verified
Answers will vary by the type of institu...View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q9: When Mr.How,a Pennsylvania-based discount lumber and hardware
Q12: Develop a lifestyle segmentation scheme for students
Q31: Firms use a differentiated targeting strategy because<br>A)
Q45: In order to develop psychographic segments,the marketer
Q49: Which of the segmentation attractiveness criteria is
Q84: The Value and Lifestyle Survey (VALS)conducted by
Q85: NASCAR redirected its marketing efforts when a
Q117: Greta is concerned that one of the
Q129: By designing subcompact cars specifically for Chinese
Q147: When evaluating the attractiveness of the segment,if