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    Marketing Study Set 8
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    Exam 6: Consumer Behavior
  5. Question
    Setting Unrealistically High Consumer Expectation Often Leads to
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Setting Unrealistically High Consumer Expectation Often Leads to

Question 120

Question 120

Multiple Choice

Setting unrealistically high consumer expectation often leads to


A) ritual reversion.
B) customer dissatisfaction.
C) postpurchase harmony.
D) financial risk.
E) perceptual learning.

Correct Answer:

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