Recent Apple Computer Company Ads Showed a Young,casually-Dressed,friendly and Knowledgeable

Multiple Choice

Recent Apple Computer Company ads showed a young,casually-dressed,friendly and knowledgeable person as an Apple computer type,while the Microsoft computer person was portrayed a stiff,geeky,awkward person.Apple was trying to create comparative:

A) product line depth.
B) brand persuasion orientation.
C) brand association orientation.
D) brand extension orientation.
E) brand personalities.