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    Exam 9: Segmentation, Targeting, and Positioning
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    NASCAR Redirected Its Marketing Efforts When a Survey Indicated That
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NASCAR Redirected Its Marketing Efforts When a Survey Indicated That

Question 24

Question 24

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NASCAR redirected its marketing efforts when a survey indicated that almost 50 percent of their race fans were female. What type of segmentation was used based on the survey results?

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Gender is ...

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