After Assessing the Market Growth Potential and Market Competitiveness for His

Multiple Choice

After assessing the market growth potential and market competitiveness for his company's baby products in Mexico,Harmon wanted to evaluate market access.To do this,Harmon would consider

A) ease of accessing or developing distribution channels and brand familiarity.
B) the current size of the market and the expected growth rate.
C) ease of pricing control and number of promotional outlets.
D) the number of competitors,entry barriers,and product substitutes.
E) profitability and customer buying behavior.