Let's Dish Is a Meal-Preparation Service Operating in Three States

Essay

Let's Dish is a meal-preparation service operating in three states.Customers visit a Let's Dish store to select and partially prepare their meals,which are then packaged for the freezer.At home,the customer can pull a meal out of the freezer and warm it in the oven or microwave.If Let's Dish wanted to expand into new locations,what segmentation method would you recommend to them? Explain how your chosen method would work for Let's Dish.