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    M Marketing
  4. Exam
    Exam 9: Segmentation, Targeting, and Positioning
  5. Question
    Which of These Is NOT One of the Main Components
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Which of These Is NOT One of the Main Components

Question 3

Question 3

Multiple Choice

Which of these is NOT one of the main components of a value proposition?


A) The target market.
B) The name of the product or brand being offered.
C) The product / service category or concept being offered.
D) The price of the product or service being offered.
E) The unique point of difference or benefits offered.

Correct Answer:

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