Question 1

The government has enacted laws that promote both fair trade and competition by prohibiting the formation of monopolies or alliances that would damage a competitive marketplace,fostering fair pricing practices for all suppliers and consumers.These actions are part of the ________ environment of business.

Accepted Answer

A)  communication 
B)  political / regulatory 
C)  constitutional 
D)  social 
E)  technological

Question 2

Which of these is a macroenvironmental factor?

Accepted Answer

A)  culture 
B)  corporate partners 
C)  competition 
D)  company 
E)  competencies

Question 3

Name one technological advance that has impacted how consumers research and buy products.Give an example from your own experience.

Accepted Answer

The answer of Name one technological advance that has impacted...

Question 4

Demographic profiles of customers provide an easily understood "snapshot" of the typical consumer in target markets.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is an example of greenwashing?

Accepted Answer

A)  A company markets a product made from recycled glass bottles. 
B)  A company charges more for a hybrid car than for a similar gas model. 
C)  A company donates money to a school reading project so it can advertise itself as environmentally friendly. 
D)  The Smiths installed energy-saving lightbulbs in their rental apartment buildings. 
E)  The corner Laundromat stocks only phosphate-free detergent in its vending machines.

Question 6

Yellow Trucking provides transportation services for Dan's Delicious Donuts so that Dan's stores always have fresh stock.Yellow Trucking is an example of a

Accepted Answer

A)  cultural cohort. 
B)  corporate partner. 
C)  cartel. 
D)  cooperative. 
E)  customer.

Question 7

As director of a small art gallery,one of Frederica's major concerns is the preferences of the people who buy her artists' work.Frederica recognizes that the center of her marketing efforts is

Accepted Answer

A)  profits. 
B)  her target customers. 
C)  artistic social responsibility. 
D)  competing art galleries. 
E)  the arts movement.

Question 8

Marketers are more likely to find higher concentrations of foreign-born Americans and recent immigrants in

Accepted Answer

A)  rural areas. 
B)  smaller states. 
C)  New York,Los Angeles,and Chicago. 
D)  coastal resort areas. 
E)  Great Lakes agricultural areas.

Question 9

Which of the following is a social trend listed in the text?

Accepted Answer

A)  thrift 
B)  health and wellness 
C)  environmental legislation 
D)  economic concerns 
E)  technological advances

Question 10

Inflation refers to the cost of borrowing money.

Accepted Answer

A) True 
 B)False

Question 11

Marketers know that,compared to high school graduates who are working full time,college students

Accepted Answer

A)  will earn less over their working lifetime. 
B)  spend their disposable income differently. 
C)  are less likely to buy textbooks. 
D)  have almost identical spending patterns. 
E)  are more likely to drink beer and less likely to drink wine.

Question 12

Astute marketers recognize that the increasing disparity of income between upper- and lower-income groups

Accepted Answer

A)  will create inflationary expectations. 
B)  will disappear as ethnicity becomes a stronger cultural determinant. 
C)  creates opportunities to provide value to each group. 
D)  will vanish once the recession ends. 
E)  is attributable to technological expertise of immigrant groups.

Question 13

Population estimates show that by the year 2050,nearly 30 percent of the population in the United States will come from which group?

Accepted Answer

A)  Hispanics 
B)  Asians 
C)  Pacific Islanders 
D)  Native Americans 
E)  Eastern Europeans

Question 14

Jeanne,who lives in Boston,refers to Pepsi as "soda," while Paul,who lives in Chicago,calls it "pop." This is an example of a regional culture difference.

Accepted Answer

A) True 
 B)False

Question 15

By paying close attention to customer needs and continuously monitoring the environment in which it operates,a good marketer can identify potential opportunities.

Accepted Answer

A) True 
 B)False

Question 16

Members of Generation Y are also called Millennials.

Accepted Answer

A) True 
 B)False

Question 17

Yuri is considering a new promotional campaign in which he will compare his products to those of his competitors.Before initiating the promotional campaign,Yuri will assess his competitors' strengths,weaknesses,and

Accepted Answer

A)  likely reaction to his promotional activities. 
B)  demographics. 
C)  just-in-time processes. 
D)  satisfaction quotient as perceived by customers. 
E)  ethical values.

Question 18

For a marketer,the central focus of the entire business process should be the economy.

Accepted Answer

A) True 
 B)False

Question 19

After World War II the birthrate in the United States rose sharply,resulting in a group known as the Baby Boomers.

Accepted Answer

A) True 
 B)False

Question 20

International marketers new to the United States often struggle to define American culture.What would these international marketers need to study in order to define the term and what would they be likely to learn?

Accepted Answer

The answer of International marketers new to the United States...

Exam 5: Analyzing the Marketing Environment

Which of these is a macroenvironmental factor?

Name one technological advance that has impacted how consumers research and buy products.Give an example from your own experience.

Demographic profiles of customers provide an easily understood "snapshot" of the typical consumer in target markets.

Which of the following is an example of greenwashing?

Yellow Trucking provides transportation services for Dan's Delicious Donuts so that Dan's stores always have fresh stock.Yellow Trucking is an example of a

As director of a small art gallery,one of Frederica's major concerns is the preferences of the people who buy her artists' work.Frederica recognizes that the center of her marketing efforts is

Marketers are more likely to find higher concentrations of foreign-born Americans and recent immigrants in

Which of the following is a social trend listed in the text?

Inflation refers to the cost of borrowing money.

Marketers know that,compared to high school graduates who are working full time,college students

Astute marketers recognize that the increasing disparity of income between upper- and lower-income groups

Population estimates show that by the year 2050,nearly 30 percent of the population in the United States will come from which group?

Jeanne,who lives in Boston,refers to Pepsi as "soda," while Paul,who lives in Chicago,calls it "pop." This is an example of a regional culture difference.

By paying close attention to customer needs and continuously monitoring the environment in which it operates,a good marketer can identify potential opportunities.

Members of Generation Y are also called Millennials.

Yuri is considering a new promotional campaign in which he will compare his products to those of his competitors.Before initiating the promotional campaign,Yuri will assess his competitors' strengths,weaknesses,and

For a marketer,the central focus of the entire business process should be the economy.

After World War II the birthrate in the United States rose sharply,resulting in a group known as the Baby Boomers.

International marketers new to the United States often struggle to define American culture.What would these international marketers need to study in order to define the term and what would they be likely to learn?