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The United States Has Often Been Called the "Melting Pot

Question 97

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The United States has often been called the "melting pot" society,integrating people from many different cultures into the social fabric of the country.The challenge for marketers is to determine whether a group's culture


A) is socially important.
B) is passed from generation to generation orally or by written guides.
C) competes with or complements U.S. traditional culture.
D) can be used as a relevant identifier for a particular target group.
E) is an important immediate marketing environment variable.

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