Multiple Choice
When it comes to criteria for segmenting markets,it is important that the size and purchasing power of a market segment should be clearly identified.In other words,it should be
A) differentiable.
B) actionable.
C) measurable.
D) identifiable.
E) accessiblE.
Correct Answer:

Verified
Correct Answer:
Verified
Q45: The market is divided into groups according
Q98: One of the criteria for segmenting a
Q99: American households that have between $100,000 and
Q100: Psychographic segmentation refers to the science of
Q102: An advantage to using a perceptual map
Q104: Stores like Cabela's,REI,and Bass Pro Shops that
Q105: Clif Bar & Company,makers of energy and
Q106: According to the VALS framework,why different consumer
Q107: Marketers concerned about _ _ when selecting
Q108: Free-standing areas with a core urban population