An Advantage to Using a Perceptual Map Is That It

Multiple Choice

An advantage to using a perceptual map is that it

A) shows the firms strengths,weaknesses,opportunities and threats.
B) can highlight potential market positions that might be underserved.
C) shows how other companies are marketing their products.
D) shows which products of a firm are most profitable.
E) it is the quickest way to determine market segments.