Multiple Choice
What factor of the targeting process is at work when a marketer ensures that the target market is appropriate for what the organization is and wants to be as defined in its mission statement?
A) organizational fit
B) strategic fit
C) growth potential
D) segment harmony
E) cultural awareness
Correct Answer:
Verified
Correct Answer:
Verified
Q8: When a company seeks consumers who are
Q62: The second step in deciding how to
Q63: Market _ are the relatively homogenous groups
Q87: Firms can choose to promote one or
Q116: Which of the following represents the three
Q117: Segmentation based on where prospective consumers live,work,and
Q122: A defined in your text,market segmentation involves
Q123: To be effective,segmentation should create market segments
Q124: College Prep Tutors is a business that
Q130: _ segmentation is often the most difficult