Question 1

The stage in the consumer adoption process where the customer thinks about the product's value and whether to try it out is the _______ stage.

Accepted Answer

The answer of The stage in the consumer adoption process...

Question 2

One of the disadvantages of concurrent new-product development is that it may create tension between functional areas.

Accepted Answer

A) True 
 B)False

Question 3

The type of development path preferred by most supply chain management professionals is

Accepted Answer

A) concurrent new-product development. 
B) sequential new-product development. 
C) departmental new-product development. 
D) parallel new-product development. 
E) functional new-product development.

Question 4

How long can a company advertise a product as "new and improved" after it hits store shelves?

Accepted Answer

A) three months 
B) six months 
C) one year 
D) two years 
E) indefinitely

Question 5

From a marketing standpoint,which group of product adopters should marketers spend the least amount of time and effort in convincing them to buy a product?

Accepted Answer

A) early adopter 
B) early majority 
C) laggards 
D) innovators 
E) late majority

Question 6

The marketers at Pantene included a trial size of their new shampoo in the September issue of InStyle Magazine.National sales increased dramatically within a few weeks,an example of this product's

Accepted Answer

A) compatibility. 
B) observability. 
C) complexity. 
D) competitive advantage. 
E) trialability.

Question 7

During the _____ _____ stage,the firm tests not only the product itself but also the marketing strategy related to it.

Accepted Answer

The answer of During the _____ _____ stage,the firm tests...

Question 8

It is during the _____ _____ stage of new-product development that the company often ends up rejecting most new goods and services.

Accepted Answer

The answer of It is during the _____ _____ stage...

Question 9

As it pertains to new product characteristics,the superior position a product enjoys over competing products if consumers believe it has more value than other products in its category is referred to as

Accepted Answer

A) product preference. 
B) compatibility. 
C) superiority. 
D) observability. 
E) competitive advantagE.

Question 10

_____ _____involves coming up with a set of product concepts from which to identify potentially viable new products.

Accepted Answer

The answer of _____ _____involves coming up with a set...

Question 11

The main objectives of the _______ stage of the product life cycle are profitability and maintaining the firm's market share for as long as possible.

Accepted Answer

The answer of The main objectives of the _______ stage...

Question 12

Nora is in the market for a new HD television.She has spent quite a bit of time gathering information and thinking about the purchase.She has asked her friends for opinions about the models they own and is happy that there are a lot of models to choose from.Nora is most likely what type of adopter?

Accepted Answer

A) late majority 
B) innovator 
C) laggard 
D) early adopter 
E) early majority

Question 13

Which of the following is not one of the stages in the new-product development process?

Accepted Answer

A) business analysis 
B) concept testing 
C) product development 
D) product launch 
E) idea screening

Question 14

A local technology firm is developing a new travel app that identifies antique shops and art galleries in the cities that you plan to visit.How can this tech firm reduce the risks involved in developing this new travel app?

Accepted Answer

The answer of A local technology firm is developing a...

Question 15

The new product characteristic that refers to how well a new product fits into potential customers' needs,values,product knowledge,and past behaviors is

Accepted Answer

A) competitive advantage. 
B) observability. 
C) trialability. 
D) compatibility. 
E) complexity.

Question 16

Products that displace an established technology and shake up the industry or create a completely new industry are examples of _____ technology.

Accepted Answer

The answer of Products that displace an established technology and...

Question 17

Products that take longer for consumers to see the benefits of or that do not have a good infrastructure in place for support are called

Accepted Answer

A) extended products. 
B) complex products. 
C) low-learning products. 
D) high-learning products. 
E) slow-learning products.

Question 18

A _______ test market is a procedure in which the firm builds a mock shopping experience for participants to observe their response to marketing stimuli.

Accepted Answer

The answer of A _______ test market is a procedure...

Question 19

The new-product strategy development stage accomplishes all of the following except

Accepted Answer

A) it outlines the costs that will be incurred for the development of new products. 
B) it specifies the target markets to be served by new products. 
C) it specifies how new products will fit into the company's marketing plan. 
D) it provides general guidelines for the new-product development process. 
E) it outlines general characteristics of the types of products the firm will develop.

Question 20

New-category entries help companies compete better in an already-established market or enter a new market.

Accepted Answer