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The Study of Individuals,groups,or Organizations and the Processes They Use

Question 2

Multiple Choice

The study of individuals,groups,or organizations and the processes they use to select,secure,use,and dispose of products,services,experiences,or ideas to satisfy needs is known as


A) market development.
B) cognitive dissonance.
C) sensory marketing.
D) consumer behavior.
E) strategic planning.

Correct Answer:

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