Question 1

Age,gender,ethnicity,and education level are all _______ characteristics that influence the products consumers buy.

Accepted Answer

The answer of Age,gender,ethnicity,and education level are all _______ characteristics...

Question 2

The description of human populations based on characteristics such as age,gender,ethnicity,and education level is referred to as

Accepted Answer

A) psychographics. 
B) demographics. 
C) sociocultural analysis. 
D) consumer group profiling. 
E) statistical analysis.

Question 3

The ______ ______ ______ works to foster international monetary cooperation,secure financial stability,facilitate international trade,promote high employment and sustainable economic growth,and reduce poverty around the world.

Accepted Answer

The answer of The ______ ______ ______ works to foster...

Question 4

When a hospital's front lobby displays a digital recognition system listing financial donors of all amounts in order to foster pride and enthusiasm in donors about how their efforts improve the lives of others,it is most likely attempting to overcome which type of external marketing factor?

Accepted Answer

A) political 
B) legal 
C) economic 
D) sociocultural 
E) demographic

Question 5

Cecilia used to spend a lot of time clipping coupons to save money at the grocery store.Since she got a smartphone,however,she now has apps that not only bring her coupons,but also help her create grocery lists,find recipes,and search for deals.This is an example of how the external factor of _______ influences the marketing environment.

Accepted Answer

The answer of Cecilia used to spend a lot of...

Question 6

Nonprofit organizations rely primarily on three sources of funding: special events,individual donations,and _______.

Accepted Answer

The answer of Nonprofit organizations rely primarily on three sources...

Question 7

Which of the following is the accurate cause of a recession?

Accepted Answer

A) The consumer price index falls below the average yearly standard. 
B) GDP declines for two or more consecutive quarters. 
C) Inflation rises for two or more consecutive quarters. 
D) The unemployment rate declines for two or more consecutive quarters. 
E) Inflation and unemployment both rise consecutively.

Question 8

NAFTA is a trade agreement between

Accepted Answer

A) the United States,Canada,and Mexico. 
B) the United States and China. 
C) Brazil,China,and India. 
D) the United States,Mexico,and Brazil. 
E) the European Union and the United States.

Question 9

A situation in which products that perform the same function compete against one another is referred to as

Accepted Answer

A) indirect competition. 
B) functional competition. 
C) lateral competition. 
D) primary competition. 
E) direct competition.

Question 10

Discuss the difference between direct and indirect competition.Provide an example of a product that you buy regularly and some of its direct and indirect competitors.

Accepted Answer

The answer of Discuss the difference between direct and indirect...

Question 11

The _______ made deceptive and misleading advertising illegal.

Accepted Answer

The answer of The _______ made deceptive and misleading advertising...

Question 12

What was the purpose of the Wheeler-Lea Act (1938)?

Accepted Answer

A) It made deceptive and misleading advertising illegal. 
B) It established the Federal Trade Commission. 
C) It eliminated monopolies and guaranteed competition. 
D) It guaranteed that product packages are labeled correctly. 
E) It banned unfair credit card rate increases.

Question 13

Currency _______ refers to how the value of one country's currency changes in relation to the value of other currencies.

Accepted Answer

The answer of Currency _______ refers to how the value...

Question 14

A belief by residents of a country that it is inappropriate or immoral to purchase foreign-made goods and services is known as consumer _______.

Accepted Answer

The answer of A belief by residents of a country...

Question 15

Analyzing cultural fit and overcoming consumer ethnocentrism are essential aspects of environmental scanning on a global scale that help firms create value for international consumers.

Accepted Answer

A) True 
 B)False

Question 16

Rapidly retiring baby boomers make up only a quarter of the U.S.population,but account for 50 percent of all domestic consumer spending.

Accepted Answer

A) True 
 B)False

Question 17

Monitoring developments outside of the firm's control with the goal of detecting and responding to threats and opportunities is called

Accepted Answer

A) competitive analysis. 
B) environmental scanning. 
C) data mining. 
D) brand positioning. 
E) market assessment.

Question 18

While shopping for back-to-school clothes,Josie uses apps on her smartphone to comparison shop,and to obtain coupons and fashion advice.What external factor affecting the marketing environment does this represent?

Accepted Answer

A) economic 
B) sociocultural 
C) demographic 
D) technological 
E) legal

Question 19

One of the key goals of NAFTA,to eliminate barriers to trade and investment among the United States,Canada,and Mexico,was accomplished by the elimination and/or reduction of _______.

Accepted Answer

The answer of One of the key goals of NAFTA,to...

Question 20

Which of the following is the fastest growing demographic group in the United States?

Accepted Answer

A) seniors 
B) young adults 
C) college-age males 
D) teenagers 
E) middle-aged women

Exam 3: The Global Environment