Multiple Choice
Telemarketing being systematic typically suggests that it:
A) Is a campaign designed to cover a market segment thoroughly and completely
B) Is a random event
C) Is not a part of a specific strategy of communicating with customers
D) Is a one time program of communicating with customers
E) Cannot be used for ongoing projects, as planning takes long
Correct Answer:

Verified
Correct Answer:
Verified
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Q53: Generally,lists of potential buyers who have responded
Q54: By definition,direct marketing includes only face-to-face interactions-advertising
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Q61: The telephone is superior to direct mail