Essay
What do you understand by direct marketing? Identify and explain the four key elements of direct marketing that can be teased out from the definition?
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Direct marketing can be defined as an in...View Answer
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Correct Answer:
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Q46: Lists of another firm's previous mail or
Q47: An important advantage offered by an in-house
Q48: Response rates shrink mail coverage by 10
Q49: In every situation,direct mail can provide a
Q50: Under this lead strategy,responses are sought from
Q52: Which of the following has been made
Q53: Generally,lists of potential buyers who have responded
Q54: By definition,direct marketing includes only face-to-face interactions-advertising
Q55: Direct mail campaigns can be implemented in
Q56: Telemarketing being systematic typically suggests that it:<br>A)