Multiple Choice
In terms of 'advertising leads to action',which of the following statements is false?
A) Advertising can move prospects more quickly through the decision process when it leads to action
B) Buying is the result of a series of decisions
C) A number of actions can be taken as a result of seeing an ad
D) Industrial buyers will purchase mostly as a result of seeing an advertisement
E) The desired action may vary from ad to ad
Correct Answer:

Verified
Correct Answer:
Verified
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