In Terms of Common B2B Advertising Mistakes,what Should Be Done

Multiple Choice

In terms of common B2B advertising mistakes,what should be done when a typical ad has too much information?

A) A positioning and branding strategy should be created
B) Focus should be on solving the problem
C) Over-sensationalizing company capabilities should be avoided
D) Creativity should be invoked
E) One important benefit, from the customer's perspective, should be highlighted