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    Exam 11: Communicating Via Advertising, trade Shows and PR
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    Circulation Audits Are Used to Verify
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Circulation Audits Are Used to Verify

Question 38

Question 38

Multiple Choice

Circulation audits are used to verify:


A) CPM estimates
B) The readership of trade magazines
C) Ad agency fees
D) The viability of the firm's audit department
E) Sales made

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