Multiple Choice
Media selection is BEST guided by:
A) Recall
B) Inquiries
C) CPM
D) Position
E) Reach
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q38: Circulation audits are used to verify:<br>A) CPM
Q39: CPM should always be the most important
Q40: Which of the following statements about television
Q41: Any attempt to evaluate advertising effectiveness must
Q42: The generation of news about a person,product
Q44: Trade shows rank second only to advertising
Q45: _ is a measure of how deep
Q46: The number of times someone looks at
Q47: The planning and staging of an event
Q48: The percentage of audience planning to buy